NEWS
Educating our Elected Officials on the Importance of Physical Activity and the Fitness Industry
In 2022 the CFA Team met with California state legislators to advocate and educate on the essential role of physical activity and the fitness industry. As a result several Assemblymembers have agreed to author/sponsor legislation that will increase access to physical activity and fitness centers for many Californians.
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CFA joined the Advisory Board of the Physical Activity Alliance
In 2022, the CFA joined the Advisory Board of the Physical Activity Alliance (PAA). The Physical Activity Alliance is the nation’s largest and most inclusive community of physical activity advocates, researchers, academics, and practitioners. The PAA has several key initiatives including developing and implementing a system of measurement that will enable exercise to be prescribed and measured in the healthcare system. You can learn more about the PAA and our efforts by reading their 2022 recap report. Learn more about the PAA HERE.
CA Fitness Industry Takes a Leadership Role in Equity in Pay
The fitness industry provides incredible opportunities for people of all backgrounds to have a meaningful career while impacting the health of our communities. As part of our commitment to be a great industry for all, the CFA has signed the California Equal Pay Pledge to support closing the gender pay gap. Please join fitness companies in CA including FITNESS SF, Joya Yoga, TRIFit LA, and many others in supporting equal pay and being an industry of choice for all. Learn more HERE.
OUR MISSIONMotivating a Healthier California, by Providing Safe and Equitable Access to Exercise for All.CFA is focused on advocating for the fitness industry in California, educating policy makers, media and the public about the importance of physical fitness, and providing resources to our fitness community. This is the first state alliance representing thousands of fitness operators of all sizes, fitness professionals and fitness industry vendors and suppliers.
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