NEWS

San Francisco gyms get creative to survive pandemic

Before The City went into lockdown in March 2020, Fitness SF had 38,000 members across its Marin, Oakland and San Francisco locations. Soon, that figure was more than halved, and the family-run business watched as most of its revenue evaporated overnight. Click here for full article on SF Examiner

 

Local Fitness Centers Face Permanent Shutdown with Looming Mask Mandates - 7/21/22

Los Angeles County Health officials said LA County might bring back public indoor mask mandates as soon as the end of July. And, unlike restaurants and other businesses, fitness centers don’t have a safety net. There is no federal funding and PPP loans are to keep the doors open–something they haven’t been able to do. Click here to read the full article on Westside Current. 

 

New Governor’s Advisory Council on Physical Fitness and Mental Well-Being Announced - 1/31/22

The California Fitness Industry is part of this new council, represented by CFA President, Francesca Schuler. The Advisory Council is led by First Partner Jennifer Siebel Newsom, who was a Division 1 athlete at Stanford University and a member of the women’s junior national soccer team, and Pro Football Hall of Fame Inductee Ronnie Lott. Click here to read the full article. 

Faces of CA Fitness

Hear the stories from Owners & Operators throughout California regarding how COVID-19 has impacted the fitness industry. Watch more Faces of CA Fitness videos here.

 

 

OUR MISSION

Motivating a Healthier California, by Providing Safe and Equitable Access to Exercise for All.

CFA is focused on advocating for the fitness industry in California, educating policy makers, media and the public about the importance of physical fitness, and providing resources to our fitness community. This is the first state alliance representing thousands of fitness operators of all sizes, fitness professionals and fitness industry vendors and suppliers. 

  • Advocating for the fitness industry in California

  • Educating policy makers, media and the public about the importance of physical fitness

  • Providing Resources to the fitness community in California.
 

JOIN THE CFA TODAY

If you want to receive regular updates in addition to these resources about the fitness industry, become a CFA member today, regardless of size, number of locations, or region.

BECOME A MEMBER